Creating meaningful product experiences for Consumer & B2B.
Design. Strategy. Leadership.
12+ YRS
Designing for digital experiences.
7+ YRS
Building holistic commerce solutions.
5+ YRS
Leading experience design teams.
Success Story
Breakthru Beverage Group: Increasing revenue and disrupting the alcobev industry with customer-centric design.
Expertise
Design Leadership
Culture & inclusion, mentorship, project leadership, practice leadership, and people management (direct reports).
Design Thinking
Workshop design & facilitation, vision mapping, needs finding, opportunity mapping, ideation, tactic refinement, and co-creation.
User Research
Primary & secondary research, data analysis, competitive landscaping, benchmarking, gap analysis, and market disruption.
Product Strategy
Persona & segment definition, value mapping, journey mapping, service design, feature planning, and prioritization planning.
Product Design
Information architecture (IA), user flows, prototyping, interaction design, design systems, accessibility design, and usability testing.
Business Enablement
Executive partnership, stakeholder alignment, business case creation, product roadmapping, and quarterly planning.
